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- Cost Per Canadian for April 10th
Welcome to this week’s Cost Per Canadian edition. We’re tracking over $159,000 of spending by the PC Party of Ontario, Naheed Nenshi, Pierre Poilievre and a handful of politically unaffiliated groups last week.
Seven-Day Ad Spend (30th March - 05th April)
Page | Spend | Affiliation |
|---|---|---|
$36,782 | ||
Estimated spend on misinformation and scams. | $17,087 |
|
$16,179 | ||
$15,510 | 🇨🇦 CA ON OPC | |
$13,913 | 🇺🇸 US DEM | |
$11,958 | 🇨🇦 CA AB ANDP | |
$11,181 | 🇨🇦 CA CPC | |
$10,805 | 🇨🇦 CA GOV | |
$9,874 | ||
$8,242 | ||
$8,167 | 🇨🇦 CA ON OPC |
Seven-Day Ad Spend By Federal Party (30th March - 05th April)
Page | Spend |
|---|---|
Conservative Party of Canada Including spend by the leader. | $18,526 |
Liberal Party of Canada Including spend by the leader. | $3,416 |
New Democratic Party of Canada Including spend by the leader. | $1,477 |
Noted:
One of a very limited number of ads being run by left-leaning parties in Canada.
The absence of spending is the first note this week. Dollar for dollar, the Conservative Party of Canada is far outspending the New Democratic Party and Liberal Party of Canada.
A screenshot of an ad claiming Justin Trudeau has been secretly earning money on an app developed by Elon Musk.
People are outraged to learn that for several months in a row, Justin Trudeau has been secretly earning collosal amounts on a project that was originally intended for ordinary citizens.
Elon Musk personally presented to all Canadian citizens this application capable of, independently without human assistance, conducting stock market transactions with a positive outcome in 95% of cases…
Misinformation and scam ads continue to be among the highest collective spending in Canada. The claims included are obviously false, but are designed to appeal to people without good media literacy.
Pierre Poilievre’s new ads targeting gun owners.
The Poilievre campaign updated all of its ads last week with a visual refresh, and added new creative targeting gun owners alongside the “Axe the Tax” ads.
New attack ads targeting Jagmeet Singh by the Conservative Party of Canada.
The Conservative Party of Canada is testing out some new attack ads targeting Jagmeet Singh, which are primarily targeted at men in British Columbia and Manitoba.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop with what the rest of Canada is seeing.
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