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- Cost Per Canadian for April 17th
Presented by Point Blank
Welcome to this week’s Cost Per Canadian edition. We’re tracking over $153,000 of spending by Naheed Nenshi, National and Ontario Conservatives, and a handful of other groups. We also highlight the register-to-vote ads that are likely to dissuade people from participating in elections.
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Frazer, Digital Director. Point Blank
Seven-Day Ad Spend (6th April - 12th April)
Page | Spend | Affiliation |
|---|---|---|
Estimated spend on misinformation and scams | ~$39,730 | |
$17,684 | 🇨🇦 CA AB ABNDP | |
$15,510 | 🇨🇦 CA ON OPC | |
$15,214 | 🇨🇦 CA CPC | |
$11,642 | 🇨🇦 CA ON GOVT | |
$9,922 | 🇨🇦 CA AB GOVT | |
$9,877 | ||
$9,689 | ||
$8,250 | ||
$8,110 | 🇨🇦 CA ON GOVT | |
$7,565 | 🇨🇦 CA ON OPC |
Seven-Day Ad Spend By Federal Party (6th April - 12th April)
Page | Spend |
|---|---|
Conservative Party of Canada Including spend by the leader. | $20,622 |
Liberal Party of Canada Including spend by the leader. | $3,474 |
New Democratic Party of Canada Including spend by the leader. | $1,261 |
Noted:
An example of one of the ads currently running in Alberta in support of Naheed Nenshi
Naheed Nenshi was the highest individual political spender across Meta in Canada this week, outspending the second-highest spender in the race for the Alberta NDP leadership (Sarah Hoffman) at a rate of over 5:1 ($17,684:$3,526).
The ads themselves don't focus on a particular policy or platform, instead pointing to more aspirational goals.
An example of the register to vote ads currently running in Ontario.
Despite looking harmless, ads such as these being run by Elections Ontario have been shown to dissuade people from voting, because they perpetrate the myth that most people need to register in advance, which they don’t.
Register to Vote campaigns are a waste of money [in Canada] and dissuade people from voting because it encourages the myth that most people need to register in advance, which they don't if they have ever provided their residence to the provincial or federal government. Filing your taxes registers you to vote. Even if you move, you can update your address at the polls. If you somehow are a mystery to the government, you can also register at the polls.
Carbon tax ads that ran last week via Pierre Poilievre’s page
The carbon tax is the topic bringing in the most ad views for the Conservative Party of Canada and Pierre Poilievre, though they’re continuing to also run ads suggesting that the Liberal Party will ban hunting rifles.
Ads promoting “refocused healthcare” in Alberta
The Government of Alberta spent ~$10,000 last week setting the stage for “refocused healthcare” in ads like these.
An example of one of the more common misinformation ads running on Meta last week
Ads like these claiming that Justin Trudeau has been secretly pocketing hundreds of thousands of dollars through a stock trading app have been rampant across Meta’s platforms this week, spending more than all of the Federal parties combined.
One of several attack ads the OPC are running against Bonnie Crombie
The Ontario PC Party have been running ads linking Ontario Liberal Party leader Bonnie Crombie to the carbon tax narrative over the last few weeks,
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop with what the rest of Canada is seeing.
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