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- Cost Per Canadian for April 24th
Presented by Point Blank
It’s the final week of April, and we’re tracking over $130,876 of spending by Federal & Provincial Conservatives, Naheed Nenshi and a handful of industry groups in this week’s edition of Cost Per Canadian.
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Frazer, Digital Director. Point Blank
Seven-Day Ad Spend (13th April - 19th April)
Page | Spend | Affiliation |
|---|---|---|
$20,658 | 🇨🇦 CA CPC | |
$19,679 | 🇨🇦 CA AB ANDP | |
$15,575 | 🇨🇦 CA ON OPC | |
$12,856 | ||
$11,827 | ||
$11,430 | 🇨🇦 CA ON GOVT | |
$10,357 | 🇨🇦 CA ON GOVT | |
$10,343 | 🇨🇦 CA AB GOVT | |
$9,557 | ||
$8,594 |
Seven-Day Ad Spend By Federal Party (13th April - 19th April)
Page | Spend |
|---|---|
Conservative Party of Canada Including spend by the leader. | $26,470 |
Liberal Party of Canada Including spend by the leader. | $3,268 |
New Democratic Party of Canada Including spend by the leader. | $900 |
Noted:
Here's the targeting breakdown of this week’s CPC spending. Note that only the first few rows are shown.
The Conservative Party of Canada seemed focused this week on Vancouver Island, Winnipeg, and several ridings just outside of Toronto.
On Vancouver Island, they spent ~7% of their budget reaching people in Cowichan-Malahat-Langford, Courtenay-Alberni, and Saanich-Gulf Islands.
In Winnipeg, another ~8.7% of their budget went to Elmwood-Transcona.
They’ll be hoping to pick up this historically Conservative-NDP switch riding following Daniel Blaikie's resignation. The by-election must be called before September 29, so this is one to watch.
Finally, in the Greater Toronto Area, they spent ~38% reaching the ridings Mississauga-Lakeshore, Oakville East and a handful of other ridings in the St Catherines, Vaughan, and Brampton areas, respectively.
The ads they’re running haven’t changed, with a focus still on the Carbon Tax and Hunting Rifle bans.
Early voting ads running in Milton.
Elections Ontario is running ads promoting early voting at advance polls in Milton and Lambton-Kent-Middlesex. In the last few weeks, they’ve run several different ad versions that also promoted vote-by-mail options and polling locations.
One of Quality Canadian Milk’s ads for Canadian dairy products.
Quality Canadian Milk kicked off a new suite of ads promoting Canadian dairy products, with claims about the standards they are held to and their goals of reaching Net Zero by 2050.
Carbon Capture ads being run by the Pathways Alliance.
Pathways Alliance is a consistently high-spender and has been running this ad since the start of April. Their targeting speaks to who they think will be most receptive to this message:
Include people who Read newspapers, follow current events and watch the news. Watch TSN and Sportsnet. Are Fans of Law & Order (TV show). Are Hockey, Basketball, Baseball, & Football fans. | Exclude people who Are interested in Tesla, or electric vehicles generally. Have expressed an interest in veganism. Follow climate change news. Are interested in PETA (People for the Ethical Treatment of Animals). |
This is hopefully the last time I have to use this example of this misinformation ad running in Canada.
There was a notable decrease in misinformation ads on the platform this week (only ~$6,100 was spent). However, it’s challenging to know if this is because Meta has improved its ability to catch these ads before they run or because the people running the ads have focused their attention elsewhere.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop with what the rest of Canada is seeing.
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