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Cost Per Canadian recap for August
💰 August recap: $2M+ spent nationally
Frazer Black
September 04, 2024
Cost Per Canadian
recap for August 2024
Presented by Point Blank
With just over forty days to go until the British Columbia provincial election, it’s time again for another monthly ad spend recap. Keep reading for the spending breakdown for August and a look at how the parties are campaigning in BC.
Frazer, Digital Director. Point Blank
Top Lines:
Expect to see spending increase and ad rates become less affordable over the next few months. These fluctuations are due to a perfect storm of the busy holiday shopping season combined with the upcoming provincial election in BC, a potential early provincial election in Ontario, next year’s Canadian federal election, and the presidential election south of the border.
Because of the restrictive third-party-advertiser rules in British Columbia, it’s now up to the parties to make their case to the electorate before the polls close on October 29th without the support of lobby groups.
Thirty-Day Ad Spend
Page | Spend |
|---|---|
Center for US Voters Abroad Turnout Project | $185,618 |
UNICEF Canada | $102,005 |
YourAlberta (Government of Alberta) | $93,212 |
Pierre Poilievre | $76,573 |
Quality Canadian Milk | $58,848 |
Forestry For The Future | $49,856 |
Elementary Educators | $41,945 |
Canadian Women’s Foundation | $39,875 |
Affordability Advocates | $37,189 |
Fair Share Report | $37,022 |
Thirty-Day Ad Spend By Federal Party
Only the NDP have significantly changed their share of the national ad spend, down ~54%.
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $110,234 Down 5% |
🔴 Liberal Party of Canada Including spend by the leader. | $36,100 Steady (Up 1%) |
🟠 New Democratic Party of Canada Including spend by the leader. | $12,108 Down 54% |
🟢 Green Party of Canada Including spend by the leader. | $701 Up 5% |
Thirty-Day Ad Spend By Province Or Territory
Province / Territory | Spend | Spend Per Capita |
|---|---|---|
Ontario | $813,237 | $0.051 |
British Columbia | $378,006 | $0.067 |
Alberta | $366,154 | $0.075 |
Quebec | $266,676 | $0.030 |
Saskatchewan | $85,229 | $0.069 |
Nova Scotia | $73,351 | $0.068 |
Manitoba | $64,486 | $0.043 |
New Brunswick | $63,540 | $0.075 |
Newfoundland and Labrador | $32,322 | $0.060 |
Prince Edward Island | $10,693 | $0.060 |
Yukon | $3,459 | $0.076 |
Northwest Territories | $2,841 | $0.063 |
Nunavut | $253 | $0.006 |
Spotlight: British Columbia
Party | Spend |
|---|---|
🟠 BC NDP All spending by the party central office. | $6,730 |
🔵 Conservative Party of BC All spending by the party central office. | $4,379 |
🟢 BC Green Party All spending by the party central office. | $4,377 |
🔴 BC United All spending by the party central office. | $2,816 |
Ads In Market
Here are a few examples of the ads run by each significant party other than BC United 🪦.
A comparison style contrast ad from the Conservative Party of BC.
An attack focusing on law and order from the Conservative Party of BC.
A platform/policy ad from the Conservative Party of BC.
A “User Generated Content“ style ad from the BC Green Party.
A list acquisition ad from the BC NDP.
An attack ad from the BC NDP focusing on bear trophy hunting.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop regarding what the rest of Canada is seeing.
