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- Cost Per Canadian for August 30th
Cost Per Canadian for August 30th
Presented by Point Blank
Last week, the top ten advertisers in Canada spent $194,814 on ads to reach voters nationwide. This week, we’re sending off BC United, looking at their total spend and the ad market they’re leaving behind and taking a shallow dive into an ad by the Teamsters.
Frazer, Digital Director. Point Blank
Seven-Day Ad Spend
(20th August - 26th August)
Page | Spend |
|---|---|
Center for US Voters Abroad Turnout Project | $46,483 |
UNICEF Canada | $24,989 |
Teamsters Canada | $24,854 |
YourAlberta (Government of Alberta) | $19,226 |
Forestry For The Future | $17,916 |
Pierre Poilievre | $17,824 |
Elections BC | $12,822 |
TEL Group | $10,404 |
Elementary Educators | $10,207 |
Environmental Defence Canada | $10,089 |
Seven-Day Ad Spend By Federal Party
(20th August - 26th August)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $25,834 Steady (Up 2%) |
🔴 Liberal Party of Canada Including spend by the leader. | $9,919 Up 46% |
🟠 New Democratic Party of Canada Including spend by the leader. | $4392 Up 130% |
🟢 Green Party of Canada Including spend by the leader. | ≤$100 No spend last week |
Noted
One of the final ads that BC United ran before they announced their withdrawal from the upcoming election.
Kevin Falcon’s BC United has shut down all advertising following their announcement on Wednesday of their intent to drop out of the race. Since the name change, they’ve spent $259,652 on Facebook and Instagram ads attempting to frame themselves as a “sensible centre” party compared to the BC NDP and Conservative Party of BC.
Until the end of the year's annual reporting period, it’s impossible to know how this compares to their spending elsewhere. Still, it’s likely to be a drop in the puddle compared to the incredible number of ads they placed in high-visibility (and very expensive) NHL broadcasts, radio, print and TV across the province. What we do know, however, is that any money they did spend wholly failed to arrest the cratering polling that they have been experiencing.
BC United has been an aggressor against the Conservative Party of BC up until very recently.
Despite cozying up to the Conservative Party of BC as they absorb many of BC United’s candidates, the two parties have not been pulling any punches. Falcon’s BC United have been out and about calling Conservative candidates racists, sexists and anti-vaxxers, while the BC Conservatives, in turn, have been pinning Falcon to the Federal Liberals and the carbon tax.
An ad from the BC NDP framing Kevin Falcon, from June 2023.
On the other side of the aisle, the BC NDP rarely mentions other parties or their leaders. They’re running a single contrast ad focused on John Rustad and haven’t mentioned Kevin Falcon or BC United since June of 2023. With a vacuum opening up in the centre, it will be interesting to see if either party can capitalize on the announcement quickly with fresh creative and tactics that consider the new political landscape in British Columbia.
Simple, easy-to-understand messaging from Teamsters about the CN/CPKC industrial action.
Teamsters quickly entered and exited the market with ads supporting the rail worker strike. Despite the complexity of their contract and negotiations, they isolated a simple and easy-to-understand component: that it’s unsafe to operate a train without enough sleep and hammered that point home across various channels.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop regarding what the rest of Canada is seeing.
