It’s been a busy few weeks at Point Blank, working with several 3rd party advertisers to frame this upcoming election and the issues that matter most to everyday Canadians. With the home stretch now upon us, we’re back on deck and we're excited to bring you a fresh edition of Cost Per Canadian this week.

In this edition, we’re taking at each campaign’s ads to get a tone check on these last few days of the election. Let’s get into it.

Frazer, Digital Director. Point Blank.

This election still could be anyone’s game. Strong progressive and NDP candidates are stepping up in their local ridings to challenge whatever is coming—whether it be a far right conservative government, or a Liberal government that’s already been criticized for being anti-worker and prioritizing corporate interests and tax cuts for the wealthy. Either way, this could be catastrophic, even dangerous, for our communities and the issues they advocate for.

Organizations working in labour, human rights, social justice, and climate and environment activism all need to be ready. You need to be ready to defend your communities, your members and supporters, your issues, and your funding. From day one, you need to push for your issue to be Number One on the new government’s legislative agenda. And, you need to be prepared to use this moment to grow your movement, deepen the engagement of your supporters, and then create political leverage to make change. 

Point Blank’s team has decades of experience creating impactful campaigns that lead to change on issues of social importance and public good. We know how to help you prepare for four years with any party at the helm. We have led counter-campaigns against neoliberal and conservative policy across the country. We know how to meet decision makers head on, and win.

We offer full service campaigns–everything from producing videos and websites, to media buying and running multi-year fundraising programs. We also provide standalone services, capacity building and training to allow you to build up your resources in-house.

We don’t yet know what the next government might mean for our communities. But we do know one thing: you are not alone. Let’s do this together.

Lisa Sammartino - Senior Director, Strategy. Point Blank 

National Seven-Day Ad Spend
(10th April - 16th April)

National Seven-Day Ad Spend By Federal Party
(10th April - 16th April)

Noted

The Liberal Party has come a long way from this time last year, where they were being outspent 8:1 dollar for dollar against the Conservatives. Now, leading the spend by nearly $300k, here’s a fairly representative selection of the ads they’re running:

Something interesting has happened with the Conservative Party ad strategy. Before Carney was selected as Liberal leader, it was not uncommon for Pierre Poilievre’s page to be spending the same or more than the official Conservative Party of Canada page. Now, however, his page has all but disappeared from the charts completely. Here’s a selection of the ads they’re running from the main page:

The New Democratic Party of Canada is spending far less than the two parties ahead of them in the polls. Their ads appear to serve as reminders of what they have achieved as the “social conscience” of the government: universal health care takes the main stage, as well as recent wins of pharmacare and dental care. Here is a selection of their ads from the past week:

The Green Party of Canada are balancing Elizabeth May’s name recognition while also introducing Jonathan Pedneault as co-leader. Many of their ads are “voice of the candidate” style content pulled from campaign events rather than focusing on the more ‘designed’ content from the other parties: