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- Cost Per Canadian for October 2nd
Presented by Point Blank
In this week’s Cost Per Canadian, we examine the Conservative Party of Canada's new ad (and the considerable money spent on getting it out there) and take a look at spending in British Columbia with just a few weeks left until their election.
Frazer, Digital Director. Point Blank
Seven-Day Ad Spend
(21st September - 27th September)
Page | Spend |
|---|---|
Conservative Party of Canada | $69,985 |
Center for US Voters Abroad Turnout Project | $64,832 |
Pierre Poilievre | $49,234 |
Carla Beck | $29,656 |
BC NDP | $26,651 |
Forestry For The Future | $12,599 |
PC NB | $12,850 |
PCNB (Progressive Conservative Party of New Brunswick) | $12,078 |
Conservative Party of BC | $11,302 |
Elections Canada | $9,819 |
Seven-Day Ad Spend By Federal Party
(21st September - 27th September)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $119,219 Up 111% |
🔴 Liberal Party of Canada Including spend by the leader. | $2,764 Down 40% |
🟠 New Democratic Party of Canada Including spend by the leader. | $1,547 Down 28% |
🟢 Green Party of Canada Including spend by the leader. | $174 Up 71% |
Noted
A new walk-and-talk ad by the Conservative Party of Canada. Click through to watch.
The federal conservatives increased their spending this period and launched a new ad promising to reduce red tape and material costs, and sell off federal land for new homes. These ads follow a similar format to others that the party has run in the past, and are clearly designed to push Poilievre as a no-nonsense ‘straight-shooter.’
List building ads by the Liberal Party of Canada and Canada’s NDP.
By contrast, the Liberals and NDP are running a much smaller investment in list-building, likely focusing on converting those people from list subscribers to donors in the long term ahead of the next election.
The Conservative Party of BC’s ads attempt to humanize John Rustad. Click through to watch.
The Conservative Party of BC launched new “get to know me” ads featuring Kim, John Rustad’s wife. The ads are fairly standard fare, introducing the leader and his values, and don’t include any policy promises or attacks on his opponents. They’re also spending significantly less than the BC NDP in getting the message out:
Party | Spend |
|---|---|
🟠 BC NDP | $26,651 |
🔵 Conservative Party of BC | $11,302 |
🟢 BC Green Party | $3,795 |
The BC Green Party have come out swinging, with a straight-to-camera attack on Rustad’s previous climate change denial statements and the BC NDP’s announcement that they’d scrap the consumer carbon tax if elected. The BC NDP continued to run the ads launched earlier in the election period.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop regarding what the rest of Canada is seeing.
