Cost Per Canadian for May 1st

The first of May is upon us, and in this week’s edition of Cost Per Canadian, we're tracking over $150,000 of spending by Pierre Poilievre, the Ontario government, Naheed Nenshi, and a handful of industry groups. We’re also gearing up for a special edition next week to track the biggest spenders in April.

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Frazer, Digital Director. Point Blank

Seven-Day Ad Spend (19th April - 25th April)

Seven-Day Ad Spend By Federal Party (19th April - 25th April)

Provincial Highlight: British Columbia (27th January - 25th April)

With around six months left until the 2024 British Columbia provincial election, here’s a look at what each provincial party has spent in the last three months.

Noted:

The Conservative Party of Canada upped their spending (via the leader’s page) in the last week, jumping from ~$26k to ~$45k. They also launched new affordable housing ads, with leader Pierre Poilievre fronting to pin wasteful deficit and high mortgage rate messaging on the Liberals.

This week, around 30% of their spending focused on Quebec areas, such as Quebec City and Athabaska. They also ran ads on Vancouver Island and Winnipeg, which appear to be rolling advertisements from the previous week.

Naheed Nenshi’s campaign for the leadership of the Alberta NDP spent $11,561, making it the highest left-leaning spender across Meta by a substantial margin (the next closest was the Ontario NDP, which spent just $3,251 by comparison). His ads ran across Alberta but primarily in Calgary.

Ads by Canada Proud this week feature a contextless clip of Justin Trudeau speaking at a recent event in Calgary. The ads imply, through their use of selective editing, that the Prime Minister has engineered the affordability crisis to “make it more expensive for those that do not want to invest in the future.” In the full clip, the Prime Minister answers a question about encouraging investment in low-carbon energy production. You can see his full answer here.

Their spending has been on the lower end at only $2,971, though it’s worth remembering that this is only $800 less than the Liberal Party spent in the same period. Canada Strong’s ads for this period are available here.

The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop with what the rest of Canada is seeing.

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