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- Cost Per Canadian for Sep 13th
Cost Per Canadian for Sep 13th
đź’° One Cybertruck worth of ads spent in Canada last week.
Frazer Black
September 13, 2024
Cost Per Canadian for September 13th
Presented by Point Blank
The leaves might be about to start falling, but ad spending across Canada is entering a new phase of growth with $180,376 spent on ads by the biggest players in the last period.
This week, we’ve got a short edition of Cost Per Canadian, with just one note about a new ad from the federal Conservatives.
Frazer, Digital Director. Point Blank
Seven-Day Ad Spend
(2nd September - 8th September)
Page | Spend |
|---|---|
Center for US Voters Abroad Turnout Project | $33,905 |
Joys Crypto scam ads. | $29,082 |
Pierre Poilievre | $26,841 |
UNICEF Canada | $16,237 |
Elections BC | $14,086 |
Canadian Labour Congress | $13,954 |
Conservative Party of Canada | $13,250 |
Forestry For The Future | $12,538 |
TEL Group | $11,963 |
BC NDP | $8,520 |
Seven-Day Ad Spend By Federal Party
(2nd September - 8th September)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $40,091 Up 55% |
đź”´ Liberal Party of Canada Including spend by the leader. | $11,063 Up 12% |
đźź New Democratic Party of Canada Including spend by the leader. | $4,729 Up 8% |
🟢 Green Party of Canada Including spend by the leader. | ≤$100 No change |
Noted
A new ad by the Conservative Party of Canada.
New ads by the Conservative Party of Canada frame Poilievre as a defender of the working class. It’s a departure from the more vitriolic ads we’ve seen from the party in recent months, focusing instead on coming “out of the long darkness” and into a hopeful dawn. These new ads were paired with a significant jump in spending, up to just over $40k for a seven-day period.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop regarding what the rest of Canada is seeing.
