- Cost Per Canadian
- Posts
- Cost Per Canadian for Sep 20th
Cost Per Canadian for Sep 20th
💰 Happy writ-mas eve, British Columbia. Are you on the nice list or the naughty list?
Frazer Black
September 20, 2024
Cost Per Canadian for September 20th
Presented by Point Blank
A single advertiser spent the same amount of money during this period as the rest of the top ten combined. In this week’s edition of Cost Per Canadian, we take a look at who that was and some new ads by the Canadian Labour Congress as we start the countdown to next year’s Federal Election.
Frazer, Digital Director. Point Blank
Seven-Day Ad Spend
(10th September - 16th September)
Page | Spend |
|---|---|
BC NDP | $145,141 |
Center for US Voters Abroad Turnout Project | $32,847 |
Conservative Party of Canada | $24,387 |
Pierre Poilievre | $22,546 |
Canadian Labour Congress | $12,992 |
Forestry For The Future | $12,560 |
UNICEF Canada | $12,158 |
TEL Group | $11,731 |
Elections BC | $10,755 |
Fair Share Report | $8,425 |
Seven-Day Ad Spend By Federal Party
(10th September - 16th September)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $46,933 Up 17% |
🔴 Liberal Party of Canada Including spend by the leader. | $10,462 Down 5% |
🟠New Democratic Party of Canada Including spend by the leader. | $6,675 Up 41% |
🟢 Green Party of Canada Including spend by the leader. | $260 Up 160% |
Noted
A selection of two ads by the BC NDP
There’s only one party playing ball in the final days of the pre-writ period for the upcoming British Columbia election, the BC NDP. Their ad spending is up from around $8,500 to a staggering $145,000 during this reporting period (the rest of the top ten spent $148,401). They’re running a series of ads focusing on their record, as well as painting BC Conservative Party leader John Rustad as a hack-and-slash conservative who’ll make life more expensive for everyday people.
By comparison, the BC Conservatives have spent only $2,772 in the same period on a number of ads, most of which went on attack ads critiquing healthcare, addiction and neighbourhood safety.
With the writ officially dropping tomorrow (Saturday, September 21st), we’ll be tracking the parties closely to see how their spending changes in the coming weeks, particularly with BC United's late semi-departure from the mix.
Acquisition ads by the Canadian Labour Congress
The Canadian Labour Congress launched a new list-building campaign a few weeks ago, highlighting many different layers of income inequality. With twelve months until the next scheduled federal election, and the affordability crisis likely to be a major part of the campaign, this couldn’t be coming at a more opportune time.
The ads blend into people's feeds using a combination of custom-designed assets and user-generated style content. Their targeting is also fairly well spread across the country, with ads running in most major cities west of Ottawa.
The digital advertising landscape in 2024 is so precisely targeted that for many people, it’s impossible to know which ads your neighbours, friends and family are being influenced by. We track the biggest spenders and high-profile campaigns every week on Meta, keeping you in the loop regarding what the rest of Canada is seeing.
