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- Cost Per Canadian for February 16th
Cost Per Canadian for February 16th
The threats of tariffs will continue until morale improves.
Frazer Black
February 16, 2025
Presented by Point Blank
We missed last week and almost missed this week, too, but I’m sneaking in a Sunday edition of Cost Per Canadian to update you on the spending in Ontario for the provincial election, the candidates' positions in the Liberal leadership race, and the state of the nation as we count down to a suddenly much more uncertain federal election.
Have a wonderful Family Day long weekend.
Frazer, Digital Director. Point Blank
National Seven-Day Ad Spend
(6th February - 12th February)
Page | Spend |
|---|---|
Elections Ontario | $113,938 |
Bonnie Crombie | $94,932 |
Ontario Liberal Party | $83,966 |
Conservative Party of Canada | $56,895 |
Ontario NDP | $53,001 |
Canadian Life and Health Insurance Association | $48,351 |
Protecting Canada | $40,535 |
Green Party of Ontario | $32,997 |
Forestry For The Future | $27,937 |
Ontario PC Party | $22,850 |
National Seven-Day Ad Spend By Federal Party
(6th February - 12th February)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $64,693 Up 18% |
🔴 Liberal Party of Canada Including spend by the leader. Does not include spend by leadership candidates. | $14,406 Up 257% |
🟠 New Democratic Party of Canada Including spend by the leader. | $2117 Down 23% |
🟢 Green Party of Canada Including spend by the leader. | $629 Steady (Down >1%) |
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Ontario Seven-Day Ad Spend
(6th February - 12th February)
Page | Spend |
|---|---|
Elections Ontario | $113,709 |
Bonnie Crombie | $94,929 |
Ontario Liberal Party | $83,946 |
Ontario NDP | $53,001 |
Green Party of Ontario | $32,997 |
Conservative Party of Canada | $27,129 |
Protecting Canada | $23,806 |
Ontario PC Party | $22,850 |
Canadian Life and Health Insurance Association | $22,621 |
Forestry For The Future | $10,997 |
Seven-Day Ad Spend By Ontario Provincial Party
(6th February - 12th February)
Party | Spend |
|---|---|
🔴 Ontario Liberal Party Including spend by the leader. | $178,875 - |
🟠 Ontario New Democratic Party Including spend by the leader. | $53,001 - |
🟢 Green Party of Ontario Including spend by the leader. | $32,997 Up 5,363% |
🔵 Ontario PC Party Including spend by the leader. | $25,713 - |
Top row: Mark Carney, Chrystia Freeland and Karina Gould.
Bottom row: Chandra Arya, Jaime Battiste, Frank Bayliss and Ruby Dhalla.
Liberal Leadership Candidate Seven-Day Ad Spend
(6th February - 12th February)
Page | Spend |
|---|---|
Mark Carney | $3,000 |
Chrystia Freeland | $2,919 |
Ruby Dhalla | $1,024 |
Karina Gould | $491 |
Chandra Arya | $0.00 |
Frank Bayliss | $0.00 |
Jaime Battiste | $0.00 |
Note:
Chandra Arya was disqualified by the Liberal Party on January 25th.
Jaime Battiste dropped out of the race on January 30th.
Noted
A new ad from the Conservative Party of Canada attacking Mark Carney. Source.
The Conservative Party of Canada has cast its vote for the leader of the Liberal Party. The Conservatives are wasting no time attempting to define Carney before he or anyone else steps onto the stage as the elected leader of the Liberal Party.
Rather than engaging with, say, the record of their own leader or the policies they plan to pitch in the next election, they’re back to their greatest hits: linking any and all Liberals to Trudeau, throwing "carbon tax" into every sentence, and hoping that enough repetition will do the job.
This approach tells us something important: Conservatives aren’t just predicting Carney’s candidacy; they’re banking on it. The attack ad spend at this stage is about more than just softening him up—it’s about shaping the ballot question before voters even have a chance to consider the alternatives. The playbook is clear: tie the next Liberal leader as closely to Trudeau as possible and hope that voter fatigue does the rest.
