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- Cost Per Canadian for January 17th
Cost Per Canadian for January 17th
The WOKE algebra agenda in our schools must be stopped.
Frazer Black
January 17, 2025
Presented by Point Blank
He may have announced his resignation, but the Prime Minister continues to haunt Liberal Party ads in this week’s edition of Cost Per Canadian. Elsewhere, Canada Proud continues to evade sanity with their latest campaigns.
Frazer, Digital Director. Point Blank
Seven-Day Ad Spend
(4th January - 10th January)
Page | Spend |
|---|---|
Conservative Party of Canada | $46,599 |
Forestry For The Future | $27,877 |
Debunk Inc | $15,815 |
Liberal Party of Canada | $14,025 |
Greenpeace Canada | $10,854 |
Mogo | $9,927 |
Pierre Poilievre | $8,472 |
Government of British Columbia | $7,689 |
Justin Trudeau | $6,057 |
CAMH Foundation | $5,946 |
Seven-Day Ad Spend By Federal Party
(4th January - 10th January)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $55,071 Steady (Down 2%) |
🔴 Liberal Party of Canada Including spend by the leader. | $20,082 Down 17% |
🟢 Green Party of Canada Including spend by the leader. | $606 Up 27% |
🟠 New Democratic Party of Canada Including spend by the leader. | $360 Down 97% |
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Noted
An active ad on the Justin Trudeau Facebook page. Source.
Don’t stop me now. Last week, I called time on Prime Minister Trudeau’s Facebook page and totalled up his spending against the other leaders, but that turned out to be premature. At the time of writing, ~230 ad variants are still active on the Justin Trudeau Facebook and Instagram pages (by comparison, the Pierre Poilievre page has ~190). Stranger still, many prominently feature the Prime Minister.
To be clear, we’re not advocating for a managed retreat from the Liberal Party from the ads space. At best, there are only nine months until the next federal election (though it’ll likely be much sooner than that), and giving up the space to the Conservative party any more than they already have would be a terrible idea.
What makes us question this particular strategy is that they’re spending this money on the soon-to-be-ex-Leader’s page rather than adding it to the campaigns already running on the Liberal Party page. Any page likes that are earned by these ads will be stuck against the Trudeau page; the incremental reach from people reacting, commenting or sharing the ads will boost his profile much more than the party’s, and based on recent preferred Prime Minister polling, we would hazard a guess that party brand is more likely to generate support, sign-ups and donations.
Preferred Prime Minister polling. Nanos (Source).
With leadership candidates officially declaring, it will be interesting to see how the party manages its ongoing campaigns to remain unbiased, especially if the issues candidates focus most on are also the issues the party is advertising separately on.
An active ad on the Canada Proud page. Source.
Canada Proud is proudly proud to hold back the leftist woke revolution™ in schools across Canada. Proudly, they’re also running several attack ads against Mississauga Mayor and ex-Liberal MP Carolyn Parrish, who recently resigned from the Peel Police Services Board over a proposed 21% budget hike.
An ad by Save Local Craft Beer. Source.
Less politics, more pints. The Ontario Craft Brewers Association have been running a campaign since early December advocating for a reduced tax rate to help them compete with the big conglomerates.
I’m highlighting this not because it’s particularly high-spending or strategically placed but because it’s nice, just this once, to talk about ads that could reach across the aisles and unite Liberals, New Democrats and Conservatives.
