- Cost Per Canadian
- Posts
- Cost Per Canadian for January 23rd
Presented by Point Blank
It feels like we’re all on tenterhooks waiting for Ford to call the snap election they’ve been stage whispering about for the last eighteen months. Keep reading this edition of Cost Per Canadian to see the new ads by Protecting Canada, and the various variants of lawn sign ads by the Conservative Party of Canada.
Frazer, Digital Director. Point Blank
Seven-Day Ad Spend
(10th January - 16th January)
Page | Spend |
|---|---|
Conservative Party of Canada | $46,126 |
Protecting Canada | $13,298 |
Government of British Columbia | $11,779 |
Quality Canadian Milk | $11,471 |
Forestry For The Future | $10,720 |
Mogo | $8,942 |
Pierre Poilievre | $8,690 |
Greenpeace Canada | $7,355 |
Liberal Party of Canada | $6,798 |
CAMH Foundation | $6,197 |
Seven-Day Ad Spend By Federal Party
(10th January - 16th January)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $54,816 Steady (Down >1%) |
🔴 Liberal Party of Canada Including spend by the leader. | $11,296 Down 44% |
🟠 New Democratic Party of Canada Including spend by the leader. | $2,307 Up 541% |
🟢 Green Party of Canada Including spend by the leader. | $632 Up 4% |
ⓘ Find Cost Per Canadian informative? Help us grow by sharing this edition with your network on Slack, Teams, LinkedIn, Bluesky or Threads today.
Noted
New ads by “Protecting Canada”. Source.
Is this fair to actual weasels? The upcoming election's first major third-party campaign against the Conservatives has kicked off courtesy of Protecting Canada. They've launched a suite of ads and an advertorial/documentary series attacking Poilievre’s past statements and voting history in Parliament.
The promise of a lawn sign is proving too tempting. People love a lawn sign.
Do the Conservatives intend to deliver a lawn sign to every person who puts their details into the sign-up form on their website? Unlikely. Will that stop people from happily handing their email addresses and personal information over to the party for future fundraising efforts? Absolutely not.
