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Cost Per Canadian for March 4th
A snarky joke about tariffs. I don't know. This is exhausting.
Frazer Black
March 04, 2025
Presented by Point Blank
Apologies for our absenteeism over the last few weeks. We’ve been working hard to deliver progressive campaigns across Canada and have been gearing up for a busy Federal election. Still, we’re back on deck now, and we're excited to bring you a couple of editions of Cost Per Canadian this week to catch you up on a very busy February.
First up: a look at the final seven days of the Ontario provincial campaign played out, a jump in spending by almost all of the federal Liberal leadership candidates, and another brand new ad from the Pierre Poilievre campaign.
Later this week: a breakdown of every dollar spent in February, coming Thursday.
Let’s get into it.
Frazer, Digital Director. Point Blank.
National Seven-Day Ad Spend
(21st February - 27th February)
Page | Spend |
|---|---|
Ontario Liberal Party | $386,061 |
Bonnie Crombie | $326,300 |
Conservative Party of Canada | $130,131 |
Elections Ontario | $125,832 |
Ontario PC Party | $120,501 |
Ontario NDP | $110,522 |
Mark Carney | $89,463 |
Liberal Party of Canada | $74,363 |
Local Matters | $55,544 |
Green Party of Ontario | $51,054 |
National Seven-Day Ad Spend By Federal Party
(21st February - 27th February)
Party | Spend |
|---|---|
🔵 Conservative Party of Canada Including spend by the leader. | $133,774 Up 107% |
🔴 Liberal Party of Canada Including spend by the leader. Does not include spend by leadership candidates. | $90,898 Up 531% |
🟠 New Democratic Party of Canada Including spend by the leader. | $2,388 Up 13% |
🟢 Green Party of Canada Including spend by the leader. | $0.00 No spend during this period |
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Ontario Seven-Day Ad Spend
(21st February - 27th February)
Page | Spend |
|---|---|
Ontario Liberal Party | $386,061 |
Bonnie Crombie | $323,532 |
Elections Ontario | $125,641 |
Ontario PC Party | $120,501 |
Ontario NDP | $110,522 |
Conservative Party of Canada | $61,997 |
Green Party of Ontario | $51,054 |
Mark Carney | $32,010 |
Protecting Canada | $29,012 |
Liberal Party of Canada | $27,466 |
Seven-Day Ad Spend By Ontario Provincial Party
(21st February - 27th February)
Party | Spend |
|---|---|
🔴 Ontario Liberal Party Including spend by the leader. | $712,361 Up 268% |
🔵 Ontario PC Party Including spend by the leader. | $134,365 Up 423% |
🟠 Ontario New Democratic Party Including spend by the leader. | $110,522 Up 109% |
🟢 Green Party of Ontario Including spend by the leader. | $51,054 Up 55% |
ⓘ In a recent edition, we incorrectly reported that the Ontario Liberal Party spent $1,078,898 between February 6 and February 12. Their actual spending that week was $178,875.
Top row: Mark Carney, Chrystia Freeland and Karina Gould.
Bottom row: Chandra Arya, Jaime Battiste, Frank Bayliss and Ruby Dhalla.
Liberal Leadership Candidate Seven-Day Ad Spend
(21st February - 27th February)
Page | Spend |
|---|---|
Mark Carney | $89,463 |
Chrystia Freeland | $3,159 |
Ruby Dhalla | $1,721 |
Karina Gould | $988 |
Chandra Arya | $0.00 |
Frank Bayliss | $0.00 |
Jaime Battiste | $0.00 |
Note:
Chandra Arya was disqualified by the Liberal Party on January 25th.
Jaime Battiste dropped out of the race on January 30th.
Ruby Dhalla was disqualified by the Liberal Party on February 21st.
Noted
The hallway medicine ad from the Ontario Liberal Party. Source.
Three quarters of a million in seven days. That’s how much the Ontario Liberal Party spent in the final week of the election campaign, with a significant portion making sure voters saw their arresting hallway medicine ad.
In the next edition of Cost Per Canadian, we’ll break down spending over the month of February and the messages each campaign invested the most in.
A new ad from the Conservative Party of Canada attacking Mark Carney. Source.
Why move into Rideau Cottage? Carney’s living rent-free in Conservative heads. There are still a few days before the Liberal Party announces Canada’s newest Prime Minister, but the Conservatives certainly aren’t wasting any time looking for fertile ground to attack him on.
Is he sneaky? Is he weak on Trump? Is he carbon tax Carney? Is he just like Justin? Time will tell what messaging they choose to land on, but for now the Conservatives seem to have been caught flat-footed by the outcomes of their campaigning to oust Justin Trudeau and force an early election.
